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What Is Twitch?

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Twitch was founded in June 2011. As it stands Twitch is the world’s leading social video platform and community for gamers, video game culture, and the creative arts and IRL. Everyday, close to 10 million visitors on average gather to watch and talk about video games with more than 2 million streamers.

Here are some impressive stats about Twitch

  • 9.7 million daily active users
  • 2+ million unique streamers per month
  • 17+ thousand members of the Twitch Partner Program
  • 106 minutes watched per person per day
  • 2+ million peak concurrent site wide viewers
  • 46+ million raised by the Twitch community for charity

You may ask, Why do people stream?

For starters, it is fun and represents a compelling new social network to connect with friends and fans over a shared love of games and creative projects. More commonly, many streamers are making a living on Twitch based solely on how they entertain and interact with their audiences.

You may ask, Why do people want to watch Twitch?

Well people enjoy watching others who may be highly skilled or extremely entertaining when it involves a shared interest such as gaming or entertainment. Twitch is a honest way of discovery and influences trends and game purchase decisions. More importantly, Twitch is more than just a standard spectator experience. Twitch is actually social video that relies on audio and chat to enable streamers and their audiences to interact in real-time about everything from gaming and pop culture to life in general.

So what do Twitch users usually watch?

  • Games – Every game and game genre is on Twitch!
  • User Generated Programming – Original content created by community members, whether it’s casual gaming with friends, a unique subculture like speed running, or a Twitch Plays game built with chat-driven gameplay.
  • Esports – Competitive gaming has its own ecosystem with shows and events dedicated to this growing sport. Twitch features the top teams, leagues, players, talk shows and every major event.
  • Publishers/Developers – Every major video game publisher and developer has a Twitch channel.
  • Editorial – All of the top video game media sites have a Twitch channel to bring live content to their readers.
  • Events – Conventions all over the world have embraced Twitch for panels, press conferences and show floor activities.
  • Twitch Creative – This is a destination for artists to showcase the creative process, whether it’s painting a picture, composing a song or cooking a meal.


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